By:
Aisha Mohammed
Onga, a leading seasoning cube brand of Promasidor Nigeria Limited, has unveiled a new collection of its varieties, the Dandano seasoning cubes, designed to enhance meals with rich, savoury flavour and aroma, providing a convenient way to boost the taste of a variety of dishes.
The Head of Sales, Promasidor Nigeria Limited, Olakunle Ayeni, made this known at the product launch of the Dandano seasoning cube in Yola, Adamawa State, noting that the product is borne out of research and the yearnings of its consumers.
The Head of Sales, Promasidor Nigeria Limited, Olakunle Ayeni, further explained that while Onga seasoning cubes already offer enhanced flavour and aroma, the new Dandano seasoning cube provides an even richer, more savoury and aromatic boost to cooking.
Ayeni added that the new Dandano seasoning cube allows for quick and simple seasoning of meals without the need for multiple individual spices.
Explaining the insight behind the introduction of the new Onga Dandano cube and how it suits the preferences of Northern consumers, the Culinary Category Manager, Omotayo Olabaju, said the product is a must have in every kitchen, as it is suitable for a wide range of dishes, including vegetarian meals.
Olabaju therefore urged mothers and chefs to embrace the new Onga Dandano seasoning cube to stand out in their cooking, noting that it dissolves easily, ensuring even distribution of flavour throughout food.
On their part, distributors of Onga products under Promasidor Nigeria Limited Mohammed Sani from Gombe, Oluwole Ayola in Yola, and Abubakar Jibrin from Wukari Local Government Area of Taraba State described the new Onga Dandano seasoning cube as an all in one package and expressed confidence that it will boost their sales.
They also advised the management of Promasidor Nigeria Limited to roll out various branded incentives to stimulate demand and increase sales within the market and among customers.
COV/Aisha Mohammed
